City Watch
Security Ops Dashboard
2022
AVAILABLE FOR FREELANCE
Arsalan Aslam Download Resume
FEATURED WORK
My spirit comes alive where complexity meets design clarity—creating scalable, intuitive platforms that turn workflows into frictionless experiences.
MORE ABOUT ARSALAN©
I DESIGN USER-CENTRIC PLATFORMS FOR PUBLIC SECTOR, EGOVERNANCE, AND CORPORATE INITIATIVES—SIMPLIFYING SYSTEMS, ENABLING TRANSPARENCY, AND DELIVERING SCALABLE, EMPOWERING SOLUTIONS.
With a strategic approach and deep commitment to accessibility, I translate complex systems into clear, user-first experiences. By aligning platform design with real-world needs, I empower users and decision-makers alike—ensuring every interaction is purposeful, transparent, and scalable.
I'm on the edge of no-code tools that allow me to bring my creativity to life.
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MY EXPERTISE
(1) APP DESIGN
Designing mobile apps with intuitive navigation, innovative features, and accessibility for seamless experiences.
(2) WEB DESIGN
Building responsive websites with compelling visuals, functional design, & seamless usability to engage & inspire.
(3) SaaS APPLICATIONS
Empowering users through adaptable SaaS solutions that evolve with business needs — one feature at a time.
(4) PHOTOGRAPHY PRO
Turning light, shadow, and perspective into timeless stories told frame by frame — with purpose, patience, and heart.
(5) GRAPHICS DESIGN
Blending form and function to shape compelling visual narratives that move, inform, and connect with intention.
MOTIVATION
Design is not just a skill—it’s a responsibility. I craft digital platforms that simplify the complex, clarify purpose, and elevate real-world impact. What drives me is the challenge of shaping systems that serve not just users, but communities and institutions. Every interface I design is a chance to create clarity where there was friction, transparency where there was opacity, and trust where it matters most.
Whether I'm refining workflows for eGovernance tools or guiding interns through intuitive wireframes, I stay committed to design that informs, empowers, and endures. This craft keeps evolving—and so do I, constantly learning from real-world complexity and the people it serves.
EXPERIENCE
Punjab Information Technology Board - Lahore
Program Manager - Design 2023 - 2025
Oversaw UX strategy and cross-functional teams for 10+ platforms, driving 40% higher user satisfaction and streamlining public services by cutting 70% of manual processes.
Principal UX/UI Designer2020 - 2023
Directed UX for public platforms, boosting engagement by 60%, conversions by 25%, and accessibility by 35%, while streamlining design consistency and dev efficiency.
Sr. UX/UI Designer 2019 - 2020
Led 50+ user interviews and heuristic evaluations, streamlining task completion by 45% and increasing online form conversions by 22% for citizen-facing services.
UX/UI Designer2016 - 2018
Designed 200+ responsive UI screens for 20M+ users, accelerating approvals by 30% and cutting design cycles by 25% with improved cross-platform prototypes.
Sport.CC - Lahore
Senior Web & UX/UI Designer2013– 2016
Designed and refined web application interfaces through UX research, user journey mapping, and wireframing to enhance usability and engagement.
Sixlogics - Lahore
Web & UX/UI Designer2010 – 2013
Created intuitive layouts and prototypes, conducted UX research with wireframes, and improved accessibility and cross-platform compatibility.
FAVOURITE
STACK
FIGMA
DESIGN TOOL 98%
A web-based design tool that enables real-time collaboration for creating and prototyping user interfaces.
Adobe Photoshop
Raraster design and photo editing tool 95%
A leading tool for photo editing and digital creation, offering versatile features to enhance and manipulate images.
Adobe Illustrator
Vector Graphics Tool 92%
A professional design app for creating precise, scalable vector artwork like logos, icons, and illustrations for print and digital use.
Miro
Collaborative Online Whiteboard Platform 86%
A versatile digital workspace designed for team collaboration, brainstorming, and visual project planning in real-time.
Wordpress
Website Creation Platform 89%
A versatile platform for easily creating and managing websites with customizable themes and plugins for all skill levels.
AWARDS
IT Training Workshop for ASP Officers (Batch 51 Common)
Technology Integration in Policing 2025
Led a comprehensive IT training workshop emphasizing the integration of technology and user experience in modern policing in 2025.
Appreciation Souvenir from Additional IG Punjab
e-License System Launch2023
Recognized for the successful launch and implementation of the eLicense system, deployed across Islamabad, Azad Kashmir, and Sindh in 2023.
Appreciation for e-Transfer Implementation
Public School Teachers Management 2019
Honored for the successful implementation of the e-Transfer system for Public School Teachers in Punjab in 2019.
Award for Punjab Public Management Reform Program
Project Delivery under PITB 2019
Presented in 2019 for outstanding contribution to the Punjab Public Management Reform Program by chairman PITB.
Appreciation for Police Integrated Khidmat Markaz Systems
Service Excellence Recognition 2019
Awarded in 2019 during the prize distribution ceremony recognizing contributions to the Police Integrated Khidmat Markaz Systems.
Commendation Certificate for Election Duty
General Elections 2018 2018
Acknowledged by Additional Chief Secretary (Home) Punjab for dedicated service during the 2018 General Elections.
Award for National e-Ticketing System Contribution
Highway and Motorway Police Initiative 2018
Recognized in 2018 for key contributions to the nationwide rollout of the National Highway and Motorway Police e-ticketing system.
Endorsed by Public Sector Leaders
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“I was amazed by how Arsalan’s design expertise enhanced the Safe City project, improving both system effectiveness and user experience.”
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“Arsalan’s thoughtful leadership and focus on user-centered design have elevated our projects. His dedication has been vital to our team’s success.”
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“Arsalan’s contributions have been instrumental in translating complex environmental challenges into clear, actionable solutions for our department.”
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“I was amazed by how Arsalan’s design expertise enhanced the Safe City project, improving both system effectiveness and user experience.”
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“Arsalan’s thoughtful leadership and focus on user-centered design have elevated our projects. His dedication has been vital to our team’s success.”
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“Arsalan’s contributions have been instrumental in translating complex environmental challenges into clear, actionable solutions for our department.”
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“Arsalan and his team delivered a seamless online hall booking system that has greatly improved accessibility and efficiency for Lahore Arts Council.”
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“By delivering innovative solutions, Arsalan has played a key role in elevating RUDA’s urban development initiatives and strengthening public engagement.”
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“I was impressed by Arsalan’s ability to understand our vision & bring it to life digitally, greatly improving user experience & functionality in our traffic systems.”
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“Arsalan and his team delivered a seamless online hall booking system that has greatly improved accessibility and efficiency for Lahore Arts Council.”
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“By delivering innovative solutions, Arsalan has played a key role in elevating RUDA’s urban development initiatives and strengthening public engagement.”
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“I was impressed by Arsalan’s ability to understand our vision & bring it to life digitally, greatly improving user experience & functionality in our traffic systems.”
FREQUENTLY ASKED QUESTIONS
I specialize in designing scalable, user-centered platforms for the public sector, governance, and civic innovation. My work spans digital services for government, citizen engagement tools, and operational systems that support large-scale public service delivery. I’ve also contributed to sports tech, education, and nonprofit platforms, with a strong focus on accessibility and impact.
I lead end-to-end product design—from strategy to execution. My core services include:
- UX/UI Design for web and mobile platforms
- Design Systems for scalable, multi-role interfaces
- Information Architecture & Content Structuring
- Prototyping & Interaction Design
- Design Leadership & Mentorship
- Stakeholder Alignment & Strategic Communication
Absolutely. My portfolio includes:
- Punjab Jobs: A mobile-first employment platform streamlining job discovery and recruitment workflows
- Maryam Ki Dastak: A doorstep service delivery system transforming citizen access to public services
- ESS App: A workplace efficiency tool for PITB employees, improving HR workflows and collaboration
- City Watch: A smart surveillance dashboard for event security and public safety
- AQI Platform: A public-facing environmental tool delivering real-time air quality insights across Punjab
- Each case study is documented with concept, research, design, testing, and impact summaries to showcase process and outcomes.
My process is iterative, impact-driven, and tailored to context. It typically includes:
- Discovery – Understanding user needs, system constraints, and institutional goals
- Research – Mapping journeys, surfacing pain points, and analyzing usage data
- Strategy – Defining design principles, role-based flows, and content priorities
- Design – Crafting wireframes, prototypes, and visual systems with accessibility in mind
- Feedback & Iteration – Refining through stakeholder input and real-world usage
- Delivery – Aligning with dev teams, documenting specs, and supporting implementation
I use a flexible toolkit depending on the project scope:
- Figma for interface design, prototyping, and design systems
- Adobe Illustrator & Photoshop for visual assets and iconography
- Miro for journey mapping and collaborative workshops
- Notion & Google Workspace for documentation and stakeholder alignment
- Jira & Trello for cross-functional coordination
- Occasionally, Webflow or Framer for interactive mockups or concept demos
LET'S WORK TOGETHER
CONTACT NOW
Gothenburg-based interaction designer dedicated to transforming intricate processes into accessible, scalable digital experiences that empower users and support organizational growth.
STARTS AT $3,999
WEB DESIGN
Web designing is one my high end skill
that i give to my customers.
KEY FEATURES
(1) Web Application Design
(2) Responsive Design
(3) Animation Effects
